📚 Introduction
Referrals are a powerful way to turn your existing customers into advocates for your brand. With our referral feature, you can reward both the customer who shares their referral link and the friend who makes a purchase using it — helping you grow your customer base organically.
This feature is available on the Starter plan and above.
You’ll be able to:
Incentivise sharing by rewarding loyal customers
Offer first-time discounts to new customers
Track successful referrals and automatically issue rewards
To get started, you’ll need to configure the rewards for both the referring customer and the friend. Each reward type is fully customisable to fit your brand and business goals.
🧭 Navigation
Loyalty Program → Referrals
Go to Referral Settings →
You can configure your referral rewards from this page.
There are two reward types to set up:
Customer Reward: The person who shares their referral link.
Friend Reward: The person who uses the referral link.
Each reward type supports a variety of reward options and settings, described in detail below.
🙋 Customer Reward
Reward customers when someone they refer makes a purchase. To get started, press Add a reward
You can choose one of the following reward types:
💵 Amount Discount
Give the customer a fixed discount off their next order (e.g. £5 off).
Configuration Options
Configuration Options
Discount Value: The value of the discount (e.g. £5, €10).
Product Type Applicability: Apply to one-time purchases, subscription purchases or both
Combinations: Allow this discount to be combined with other promotions or not.
Collection Applicability: Restrict usage to certain collections.
Discount Code Prefix: Add a prefix for easier code recognition (e.g.
REF-).Reward Title: Display name used in the widget, emails, and integrations.
﹪ Percentage Discount
Give the customer a percentage off their next order (e.g. 10% off).
Configuration Options
Configuration Options
Discount Value: The value of the discount (e.g. 10%, 5%).
Product Type Applicability: Apply to one-time purchases, subscription purchases or both
Combinations: Allow this discount to be combined with other promotions or not.
Collection Applicability: Restrict usage to certain collections.
Discount Code Prefix: Add a prefix for easier code recognition (e.g.
REF-).Reward Title: Display name used in the widget, emails, and integrations.
🚚 Free Shipping
Cover shipping costs for your referring customer.
Configuration Options
Configuration Options
Max Shipping Value: Set a cap on the shipping discount (e.g. up to £5).
Product Type Applicability: Apply to one-time purchases, subscription purchases or both
Combinations: Allow this discount to be combined with other promotions or not.
Collection Applicability: Restrict usage to certain collections.
Discount Code Prefix: Add a prefix for easier code recognition (e.g.
REF-).Reward Title: Display name used in the widget, emails, and integrations.
🌟 Loyalty Points
Award loyalty points instead of a discount.
Configuration Options
Configuration Options
Point Value: The number of points to award (e.g. 500 points).
Point Expiry Interactions: Extend the customer’s point expiry date if this reward is earned.
Learn more about point expiry →Reward Title: Display name used in the widget, emails, and integrations.
👥 Friend Reward
Give friends a discount on their first purchase, when your existing customers refer them. To get started, press Add a reward
You can choose one of the following reward types:
💵 Amount Discount
Give the customer a fixed discount off their next order (e.g. £5 off).
Configuration Options
Configuration Options
Discount Value: The value of the discount (e.g. £5, €10).
Product Type Applicability: Apply to one-time purchases, subscription purchases or both
Combinations: Allow this discount to be combined with other promotions or not.
Collection Applicability: Restrict usage to certain collections.
Discount Code Prefix: Add a prefix for easier code recognition (e.g.
REF-).Reward Title: Display name used in the widget, emails, and integrations.
﹪ Percentage Discount
Give the customer a percentage off their next order (e.g. 10% off).
Configuration Options
Configuration Options
Discount Value: The value of the discount (e.g. 10%, 5%).
Product Type Applicability: Apply to one-time purchases, subscription purchases or both
Combinations: Allow this discount to be combined with other promotions or not.
Collection Applicability: Restrict usage to certain collections.
Discount Code Prefix: Add a prefix for easier code recognition (e.g.
REF-).Reward Title: Display name used in the widget, emails, and integrations.
🚚 Free Shipping
Cover shipping costs for your referring customer.
Configuration Options
Configuration Options
Max Shipping Value: Set a cap on the shipping discount (e.g. up to £5).
Product Type Applicability: Apply to one-time purchases, subscription purchases or both
Combinations: Allow this discount to be combined with other promotions or not.
Collection Applicability: Restrict usage to certain collections.
Discount Code Prefix: Add a prefix for easier code recognition (e.g.
REF-).Reward Title: Display name used in the widget, emails, and integrations.